A sneak peek at 'The Media Issue' 2018

  • Gratuitous self-promotion
  • June 26, 2018
  • StopPress Team
A sneak peek at 'The Media Issue' 2018

Hot from the printers, the latest issue of NZ Marketing arrived on our desks this week and will soon be on its way to subscribers. Examining all things media, its 100 pages take a look at what's hot, what's not, what's changing and what the future might look like.

The Hot List

Back for another year, we, and the people, pick the best of the bunch in New Zealand's media industry. From radio and TV shows, to magazines, production companies and products, see who made the list.

Big, beautiful; branding: is the high-end TVC a relic of the past?

Has digital made the TVC a thing of the past? Jonathan Cotton takes a look at the value in beautiful high-end productions.

Follow the Money

As advertising flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. How are publishers and broadcasters keeping the lights on—and continuing to shine light in dark places? Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

What does it mean to be a New Zealander in 2020?

True's Janisa Parang on the "new New Zealand": what's changed, what it means for businesses and brands, and what New Zealand looks like.

Media Momentum

Who is winning the war for the consumers' mind? NZ Marketing analyses and critiques the channels.

The sweet spot between idiot and expert

Simon Bird takes an academic look at the hype surrounding emerging technologies.

Horse's Mouth

Spark's Sarah Williams on the brand's evolution in media.

To subscribe to NZ Marketing click here.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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