Smart Arts campaign wins another one, DDB and Sky TV give each other awkward high fives

The riches keep rolling in for DDB’s Sky TV Arts Channel campaign, after the Mark Rothko print ad, one of a series of newspaper advertisements promoting subscriptions to the channel, was awarded the Newspaper Advertisement of the Year for 09/10.

“The judges unanimously agreed the campaign idea was striking and beautifully written, which is what great newspaper advertising is all about”, says Robert Munro, the NAB’s general manager.

As a result of this lofty accolade, the creative team behind the campaign took home a cool $10,000 (the Arts Channel campaign is becoming fairly accustomed to victory: it recently took home a swag of Lions at Cannes and also won the May ORCA radio advertising award). And, adding to the package, Sky TV also went on to win the Newspaper Client of the Year award for its series of programme promotion press advertisements by DDB.

The winners were announced at a function at the Hopetoun Alpha in Auckland where guests were able to view the 13 finalists on display (check most of them out here) along with student competition finalists from AUT School of Communications and The Media Design School. The chairman of judges, Chuck Porter from Crispin Porter + Bogusky, presented his question and answer video during the show, responding to questions that were posted earlier on the Campaign Brief New Zealand website (hey, just like the Old Spice Guy, but slower).

Local judges for the Newspaper Ad of the Year competition were Rebecca Carrasco, the new creative director at Publicis Mojo, James Mok, creative director at DraftFCB, Levi Slavin, creative director at Colenso BBDO, and Angus Wardlaw, creative director at Saatchi & Saatchi.

During the show, a full page press ad announcing the night’s winner was produced live and dispatched from the venue, and it will appear in Friday’s New Zealand Herald, The Dominion Post, The Press and the Otago Daily Times.

The Ad Students’ Newspaper Advertising Competition, which was sponsored by The New Zealand Herald, was won by Edward Knowles and Charles Twaddle from The Media Design School, earning them a $500 prize. And the 48 hour bonus brief was won by Jonathan Fox and Jack Delmonte, also from The Media Design School, with a $250 prize.

NAB Newspaper Advertisement of the Year

Client: Mike Watson, Sky TV

Group Executive Creative Director: Toby Talbot

Art Director: James Tucker

Writer: Simon Vicars

Head of Art: Mike Davison

Production Manager: Nick Conetta

Account Team: Danielle Richards, Brad Armstrong, Scott Wallace

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