Samsung comments on wall hugging Apple lovers

Samsung loves poking fun at Apple and their fans. It has been a big focus in their ad campaigns over the last couple of years and they’ve just done it again with their latest spot, titled “Wall Huggers”.

The spot focuses on the superior battery life of the Galaxy S5. Samsung might have hit a soft spot of Apples here as a recent study showed that battery life was one of the top factors people consider when buying a smartphone.

Mocking Apple has been hugely successful for Samsung. The light hearted and cheeky tone of voice used in their campaigns is always a laugh. Who could forget the “LeBron James” ad from earlier in the year?