Report shows Apple winning local smartphone battle, tablet usage skyrocketing

Independent mobile advertising network InMobi has released its latest New Zealand Mobile Insights Report, showing Apple’s iOS platform has overtaken Android for the first time and a 78 percent increase in tablet impressions on the InMobi network over the past three months. 

Apple’s iOS now holds 33 percent market share, increasing 10 percent in the past three months, whilst Android currently holds 30 percent, only increasing its share marginally by one percent in the same time. These findings are supported by the dominance of the iPhone as the top handset, commanding 20 percent of the market.

Top 3 Operating Systems:  % Share Available Impressions


Q1 2012

Q2 2012







Nokia OS



As far as tablets go, Australia also showed a big increase in impressions, up 34 percent and indicating a strong upward trend in tablet usage across the Pacific region. 

“There is a very direct link between the developments we have seen in the tablet and mobile markets over the past three months and what our data shows,” says Francisco Cordero, general manager and regional director of InMobi Australia and New Zealand. “iOS has overtaken Android as a result of the iPhone becoming available to all carriers in New Zealand. Furthermore, tablets are seeing exponential growth due to reduced retail prices and richer web browsing experiences achieved by the larger screen format. 

“With the introduction of new tablets to the market, including the Microsoft Surface and Google’s Nexus 7, and reports that Apple will launch a mini iPad, we expect tablet impressions to double by this time next year from 70 million to 140 million.”

Earlier this year, InMobi opened an office in Auckland and a second Australian office in Melbourne, helping it serve over 419 million ads in New Zealand between April and June this year.

Download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research page: www.inmobi.com/research

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