Everyone in the industry has an opinion about which media channels marketers should trust enough to invest in. These opinions often shape the grooves that determine where ad spend ends up.
It is, however, important to question how much of this is just perception as opposed to fact. Which channels do New Zealanders actually trust? And which ones cause their spidey senses to tingle.
If you think you know your media, then test your knowledge with the quiz below.
Complete the quiz and you will go into the draw to WIN a $500 Westfield voucher.
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