Ogilvy turns tables on rumour-mongers, announces big new digital hire

We heard a dirty little rumour yesterday that recruitment companies were on the loose looking to place some of Ogilvy’s digital staff because its entire inhouse development team had been shut down. This got the spidey senses tingling, so we had a chat with executive director Paul Manning, who called BS on it and, slightly ironically, took the opportunity to announce the addition of experienced digital creative director Andrew Berglund to the team.

He says the digital planning and creative team has recently been moved in to the same space as the creative department to encourage more co-operation, so there has been a physical reshuffle. But, aside from one specialist developer role that was disestablished recently due to a change in client priorities, Manning says there are certainly no job losses to report.

On the contrary, he says. As an agency, Ogilvy has one of New Zealand’s largest in-house digital departments, it’s the fastest growing part of the business and the team of 30 digital creatives, planner and producers is steadily growing.

As for Berglund, he has built a successful career across Asia, North America and Europe over the past 17 years and was most recently in Seoul, South Korea, at Cheil Worldwide where he was global executive creative director for Samsung.

He is a specialist in branded entertainment, digital and interactive media and his career to date has included working as the creative director and executive creative director at international agencies such as Wunderman, JWT, and BBDO on global brands such as Ford, BMW, and Vodafone. Along the way his ideas have picked up awards at Cannes Lions, D&AD, Effies, New York Festivals, Art Directors Club, Webby Awards, Red Dot and iF to name a few.

Elsewhere within the Ogilvy castle, Kim Ellison is currently acting executive creative director following the decision of Damon O’Leary to start contracting and Manning says it is still looking at its options with a few different people.


The agency also recently farewelled Matt Williams and Freddie Coltart, who started at DraftFCB yesterday along with new joint executive creative director Regan Grafton.

“The guys won a silver Young Guns, One Show Merit and Cannes Shortlist for their clever Waitakere City Council Subaru WRX For Sale idea,” says DraftFCB’s grand creative fromage James Mok. “Very hungry team, we’re pleased to have them on board.”

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