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Adshel ups the local ante, Vile moves up the chain

2011 was a big year for Adshel, with the Rugby World Cup helping to fill the coffers, the return of the Adshel Rally afer a long hiatus and the departure of Australian-based chief executive Steve McCarthy and marketing director Elvira Lodewick. And it’s keeping the changes coming in 2012, with a restructure of the local office that has seen sales director Nick Vile promoted to the role of general manager for New Zealand.

Vile, who took up the role of sales director in 2010 after Pauline Hanton departed, is now responsible for all in-country operations and will report to Adshel chief executive, Rob Atkinson.

The restructure will result in an increased focus on the New Zealand business across all aspects of sales, marketing, operations and commercial by providing “a holistic representation to the management board of Adshel”.

Atkinson says a strategic P&L focus and continued innovation means the change will ultimately deliver better opportunities for Adshel’s local and trans-tasman clients.

“We want to capitalise on the strong performance delivered by the New Zealand team last year, and believe that a greater focus at a local level will ensure that this happens,” he says. “In the time since Nick joined Adshel in 2010, he has proved himself to be very adept at managing change and has a tenacious and progressive approach to business. We believe his undoubted skillset, along with a very capable team, will not only maintain but accelerate our business in New Zealand.”

Vile will remain based in New Zealand working from the Auckland office.

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