Oetgen heads outdoors

  • News
  • October 30, 2009
  • Ben Fahy

Brett Oetgen has been named general manager of the Outdoor Media Association of New Zealand (OMANZ).

Pauline Hanton, chair of OMANZ, says: “We are delighted that Brett has accepted this new role, as it fits with our vision to grow the outdoor sector and better represent the interests of outdoor media owners."

Oetgen has worked as an independent consultant to a number of advertising, media and corporate clients, advising and coaching on business strategy, leadership and organisational culture and has also held senior roles at the Institute for Strategic Leadership, World Vision and international consulting firm, Human Synergistics.

Oetgen's understanding of the agency and media business, combined with his senior management experience and consulting background, means he is well equipped to provide both leadership and strategic business skills to OMANZ.

He will be responsible for the day-to-day management of OMANZ with the clearly defined objective of growing outdoors’ share. This will be implemented by embarking on a marketing communications programme in 2010.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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