You chose ’em. And here they are. A few surprises in the mix, most notably the fact that little old Skyline got more votes than DDB’s epic canine adventure for Lotto (which is closing in on one million views on YouTube) in the TVC of the Year poll. The much-discussed brand ad for New World by .99 took 13th spot, ahead of Colenso’s ‘V Pomparkour’ and Genesis ‘Pukekos’ by DraftFCB came in near the top at fourth. Not too surprising, however, is the fact that six ads made by DDB, an agency renowned for its excellent TV work, made it into the top ten.
Skyline by Barnes, Catmur & Friends and Cirkus 11.34% of the votes Youtube Video
Lotto ‘Lucky Dog’ by DDB and The Sweet Shop 9.09% Youtube Video
Instant Kiwi by DDB and Good Oil 7.47% Youtube Video
Genesis Pukekos by DraftFCB and Robber’s Dog 7.37% Youtube Video
SKY RWC by DDB and Prodigy 6.13% Youtube Video
Sky ‘Ride on Mower’ by DDB and Capital City Films 6.08% Youtube Video
Volkswagen by DDB and Robber’s Dog 5.7% Youtube Video
Telecom by Saatchi & Saatchi and Prodigy 5.16% Youtube Video
AMI by DDB and Robber’s Dog 3.82% Youtube Video
FOUR by Special Group and Fatboy Films 3.71% Youtube Video
National Bank by DraftFCB and Robber’s Dog 3.55% Youtube Video
2 Degrees by TBWA and Film Construction 3.39% Youtube Video
New World by .99 and Exposure 2.96% Youtube Video
State by Colenso BBDO and Capital City Films 2.9% Youtube Video
Family Violence by DraftFCB 2.9% Youtube Video
House of Travel by Saatchi & Saatchi and Thick as Thieves 1.56% Youtube Video
V Pomparkour by Colenso and Capital City Films 1.4% Youtube Video
Pams by Barnes, Catmur & Friends, Assembly and Two Birds 1.34% Youtube Video
Women’s Refuge by Saatchi & Saatchi and Flying Start 1.34% Youtube Video
Anchor by Colenso BBDO and The Sweet Shop 1.18% Youtube Video