Who it's for: Mini (and its new Limited Edition Soho 11) by DraftFCB and Digipost.
Why we like it: The overall campaign for the very limited edition Mini Soho looks fairly impressive (here's another ad for the Soho 8 that's set to run on C42, the new alternative music channel, and the very cool website) and apparentlythis stereoscopic 3D commercial for cinema is a world-first. Of course, it can only be seen in boring old 2D here. So you'll have to wait to see the 3D version in selected theatres around the country in the coming weeks.
"Like a short film festival": Electric Kiwi's Andrew Cooper on taking creative in-house
In the wake of Electric Kiwi reaching the 40,000 customers mark, we sit down with chief marketing officer, Andrew Cooper, to hear how the brand has evolved its marketing strategy by tightening up its target audience and tackling the creative in-house.