Who it's for: Mini (and its new Limited Edition Soho 11) by DraftFCB and Digipost.
Why we like it: The overall campaign for the very limited edition Mini Soho looks fairly impressive (here's another ad for the Soho 8 that's set to run on C42, the new alternative music channel, and the very cool website) and apparentlythis stereoscopic 3D commercial for cinema is a world-first. Of course, it can only be seen in boring old 2D here. So you'll have to wait to see the 3D version in selected theatres around the country in the coming weeks.
Our advertising landscape continues to rotate around the growth of digital and how digital can be used to further capture the attention of viewers. Yet there is one type of adverting so simple, so primal, so no-nonsense that even in this computer-run society it has survived. We’re talking here about inflatable, or balloon, advertising.