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MediaWorks expands major Waikato Regional Council bus media deal
MediaWorks has announced its successful bid for the new Waikato Regional Council bus media contract.
Having operated the advertising on Hamilton buses for the last decade and a half, MediaWorks has been instrumental in providing essential advertising solutions that connect businesses with the community.
The new contract, awarded following a competitive tender process by the Waikato Regional Council, marks a substantial expansion of the current offering.
Advertisers will benefit from greater coverage throughout the Waikato region with the contract boosting the current fleet offering from 60 to 100 buses. This includes exclusive access to routes covering Raglan, Cambridge and TaupÅ.
Brad Morgan, MediaWorks outdoor COO, expressed his enthusiasm for the new partnership: “We are excited to secure this contract and continue to deepen our long-standing relationship with both National and local Waikato businesses.
“This new chapter allows us to expand on our media offering, extending our reach and providing even more valuable advertising opportunities for businesses looking to connect with the people of Hamilton and the wider Waikato region.”
