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Making bad debt good via Hello

DebtManagers has undergone a transformation like few others, a strategic shift creating a powerful new brand via creative agency Hello.

Rightly or wrongly, the image of the debt collection industry hasn’t been flattering at times. This ground-breaking brand transformation will see a shift towards a socially responsible attitude on debt recovery.

DebtManagers helps manage ordinary people through tough times, delivers financial certainty for businesses and sets the highest standards of fairness in every aspect of their operation.

“The new brand has transformed the business into a market leader,” says Jake Vermunt, Executive Director at DebtManagers.

“We’re buying record levels of company debt and our team have been empowered to transform people’s lives by managing those struggling to repay money to climb out of the debt cycle in fairer, empathetic ways.”

Every marketing touchpoint from collateral, uniforms, company vehicles to the building itself have been reimagined, creating a powerful brand for staff, financial mentors, customers and clients, all anchored in a new brand positioning; Bad debt made good.

“Our mission is to create a fairer financial world where everyone thrives,” says Charles Whiting, Executive Director at DebtManagers.

“Businesses need to evolve to stay at the forefront of their industry and the values behind this fresh, fairer approach has resonated incredibly well with clients, plus opened doors to many of the largest businesses around the country.”

Damon O’Leary, Creative Director at Hello, adds: “There’s a lot of preconceptions around bad debt recovery.

“DebtManagers are changing their industry for the better and for all the right reasons. By repositioning the business from debt collection to debt management, we’re challenging the status quo and amplifying the positive difference the brand is making to communities and in fact the economy itself.”

The campaign is currently running across out of home, radio, print, digital and social media.

Credits

Client: DebtManagers
Executive Director: Jake Vermunt
Executive Director: Charles Whiting
General Manager: Mark Francis

Agency: Hello
Business Advisor: Andrew Stone
Creative Director: Damon O’Leary
Design Director: Nick Riley
Design Director: Charles Bloomfield
Digital Director: Jason Saunders
Media Director: Jason Theodore
Managing Director: James Polhill
Photography: Josh Griggs
Production: The Collective Force
Production: Production Partners
Production: Liquid Studios

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