Since the country returned to level three on April 23, Magazine subscription retailer, isubscribe, has experienced a 30 percent increase in total subscription sales year on year.
Individual magazine titles have also seen a massive increase in subscription sales, particularly those in the lifestyle, home and garden and food categories.
Managing director at isubscribe, Hunter Drinan, says “We’ve seen a strong 20 to 30 percent increase in sales across those categories since 23 April. However individual titles’ performances show an even more dramatic and positive picture.”
The top four magazines that have seen an incredible increase in sales are NZ Geogrpahic, with sales up over 500 percent YoY, Kiwi Gardener up by 261 percent, homestyle magazine up 200 percent and NZ Life and Leisure up 186 percent.
Drinan says these results show that print magazines are still a loved source of information and inspiration and will be for many more years.
“It’s really encouraging to see such a turn around given the immense uncertainty and concern for the sector’s future, particularly when level four restrictions prevented the printing of magazines.
“Resuming our media spend, particulalry in radio, has helped our magazine subscription sales bounce back, together with the increased desire for magazine products.”
Although print remains on top, digital subscriptions, a much smaller proportion of the magazine subscription market, has also experienced a significant uplift during recent weeks. Since 23 April, digital subscriptions have jumped a huge 300 percent in volume.