Looking down on pizza

It seems travellers and the aviation industry weren’t the only ones captivated by British Airways’ recent #lookup campaign, which used surveillance technology to hook billboards up with its planes passing overhead.

The technology let the airline give the impression UK toddlers were standing up and pointing at the aircraft.

Domino’s admits to having its tongue firmly in its cheek with its twist on the British Airways’ ads. The pizza company’s version asks us to #lookdown at the pizzas it delivers.

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