Kane of all trades takes on new experiential role at DDB

Steve_Kane#1DDB Group New Zealand has appointed Steve Kane to a newly created position of creative director, experiential, an appointment the agency claims is a first for a Kiwi ad agency. 

Steve Kane has been with the Mango, DDB Group’s PR, experiential and events arm, since 2005, and has filled the role of creative planner for the past two years. In the newly created role he will be responsible for generating creative experiential campaigns for clients, as well as overseeing the creative output of PR and experiential campaigns delivered by Mango.

DDB Group chief executive Sandy Moore says Kane’s appointment is a recognition of the success the group has had with experiential campaigns to date.

“Experiential has been an integral part of our offering for many years. However, we now believe it is as much a part of what clients expect from us as digital and direct. Having someone dedicated to harness the resources within the building to develop truly engaging experiential and PR campaigns will take our creative to the next level.”

Kane was behind the Air New Zealand ‘Cranial Billboards’ campaign, which garnered four awards this year at both local and international shows (is it Kane’s head on the back of the bus?). And he’s “pretty stoked” with his new gig.

“It’s a great opportunity given DDB Group’s envious [sic]client list . . . I’m really looking forward to having a wider remit to emotionally connect consumers with our client’s brands.”

DDB ECD Toby Talbot says Kane’s “protean quality” will serve him well in the role. He didn’t say anything about his protein quality, however.

“He has experience in radio journalism, honed his PR skills in London before joining Publicis Mojo where he worked both as a suit and as a PR man. His arrival at DDB and Mango in 2005 coincided with the increasing requirement for consumer engagement. Plus, he’s a creative guy with a good handle on what works.”

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