Hyundai and fans tell the story of Hayden Paddon

  • Advertising
  • March 2, 2017
  • StopPress Team
Hyundai and fans tell the story of Hayden Paddon

From Lydia Ko to Eliza McCartney, brands have always been quick to support young sporting talent coming through the ranks. But with WRC contender Hayden Paddon still flying under the radar for many New Zealanders, Hyundai NZ teamed up with Shine and Curious Film to help drum up support for the up-and-coming driver.

As Paddon's main sponsor, Hyundai's latest spot travels around the world at blistering pace, cutting between different rally stages in Spain, Finland, Italy and more. And as the car races at full speed, several Paddon fans feature as co-drivers who help tell the story of the 29-year old driver's life. 

The commercial ends by encouraging people to join Paddon's Pack—the official supporters club run by Hyundai which gives members access to race updates, Q&A sessions, competitions and chances to meet Paddon himself.

Hyundai NZ and its local dealer network have backed Paddon since his original signing with Hyundai Motorsport in 2014. 

“As a 100 per cent Kiwi-owned Company, the decision to extend our support of a New Zealand sportsperson of Hayden’s calibre was easy,” says Hyundai general manager Andy Sinclair.

“We’ve watched Hayden develop and grow an incredible amount over the past few years, and he’s been a wonderful addition to the Hyundai Family.”

"Directing a legitimate racing car driver makes you feel supremely uncool," says director Oli Green. "Hayden Paddon is the real deal and has steel blue eyes that made me blush. I got a small taste of what it must have been like to work with Steve McQueen - and it was humbling."

This isn't the first time Hyundai have worked together with Curious and Shine. Its 'Get Lost' video last year took home Fair Go's Best ad award, an ad that curiously enough was the same ad listed as a finalist for Fair Go's worst of 2015—albeit with a little less editing and a little more shouting.

Now after two years, the young, shouting girl has been swapped out for Paddon, who is preparing for the upcoming NZRC with Hyundai's support.

He's also no doubt preparing for more campaign work as the 'Paddon's Pack' TVC is part of an integrated Hyundai campaign set to be rolled out in the next few weeks. 


Client credits: 

General Manager: Andy Sinclair
Head of Marketing:  Cory Gordon | Scott Billman
Brand Manager: Hanna Downey

Agency credits:
CEO: Simon Curran
Executive Creative Directors: Lucien Law | Chris Schofield
Copywriter: Oli Green
Art Director: Billy McQueen
Business Directors: James Hall/Annabelle Pitkin
Agency Producer: Sacha Moore | Michelle Jensen
Production Company: Curious
Executive Producer: Matt Noonan
Director: Oli Green 
DOP: Jon Toon
Editor: Jonathan Venz
Audio: Liquid | Craig Matuschka

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit