How to improve the world’s best ad

DDB’s ads for Volkswagen back in the 1960s are regarded as some of the best ever made, as evidenced by Think Small’s first place on Ad Age’s top 100 campaigns of the last century. And, as this parody called ‘nine ways to improve an ad’ from 1963 shows, it pays to remember that simplicity is still the best approach. 

As David Macgregor noted: “Still relevant and funny today, not just for advertising practitioners but for anyone who feels the need to apply conventional wisdom to idea generation or product development.” 

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