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FMG takes out the June Colmar Brunton Ad Impact Award

This month, the June Colmar Brunton Award went to FMG with their latest execution from the Progress campaign – ‘Apple.’

The ad gives a humorous insight into rural life and all the ways that FMG can help. While the ad performed extremely strongly across the 3 pillars of successful advertising (Branding, Enjoyment and Impact), the TVC also stood out in the following areas:

  1. Differentiation
  2. Persuasion
  3. Talkability

See the below infographic for more information about the June Colmar Brunton Ad Impact Award.

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