This month, the June Colmar Brunton Award went to FMG with their latest execution from the Progress campaign – ‘Apple.’
The ad gives a humorous insight into rural life and all the ways that FMG can help. While the ad performed extremely strongly across the 3 pillars of successful advertising (Branding, Enjoyment and Impact), the TVC also stood out in the following areas:
- Differentiation
- Persuasion
- Talkability
See the below infographic for more information about the June Colmar Brunton Ad Impact Award.
