Eco warriors, unite!

The ubiquity of Che Guevara’s face on the bodies of people across the world stands as testament to the fact that there’s something inexplicably appealing about being associated with a revolutionary cause. Add to this the fact that the spirit of Guy Fawkes has been resurrected as the face of the online anti-totalitarian movement, and it becomes quite evident that people still believe some battles are worth fighting for. 

Using this revolutionary drive as a premise, Replay Jeans has released a new spot via 180Amsterdam that places its consumers as the revolutionaries fighting against the faceless totalitarian regime bent on destroying the earth.