Wi-fi dogs — new start up from Jose and T-mobile

T-Mobile has joined with DDB Tribal to introduce us to Spanish entrepreneur Jose and his ‘wi-fi’ dogs, who assist holiday makers in searching for wi-fi. The dogs are trained to sniff out frequencies from the nearest router and can be rented by the hour.

The ads are promoting T-Mobile’s Travel & Surf, a summer pass for surfing the net abroad – they make us question using up our precious holiday time looking for wi-fi when of course we could just become T-Mobile customers. DDB even set up Jose’s legit website www.jose-dogs-the-best-for-to-find-wifi.net/   (linked through to T-mobile’s site).

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