Double—or nothing

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Who’s it for: Vodafone by Colenso BBDO and Robber’s Dog

Why we like it: We’re suckers for a good internet meme. And the Double Rainbow man, known to his mum as Paul “Bear” Vasquez, was one of last year’s most impressive, with his video clocking up over 24 million views on YouTube, leading to an array of spin-offs and even inspiring a song. It was never going to be long before his unexpected, pop cultural fame was embraced by the commercial sector, so, to launch Vodafone’s new Double Back Supa Prepay offer, the king of the Double Rainbow was brought to New Zealand and sent on a journey of fairly entertaining double discovery.

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