DB Breweries is currently conducting a review of its media agency partnership in the local market.
StopPress understands PHD, the Dentsu Aegis Network and one other agency are involved in the process.
DB Breweries marketing director Sean O’Donnell says that this process is part of a global review of Heineken’s (DB Breweries parent company) agency partners.
“Heineken is conducting a review of its media agencies globally and DB Breweries is participating in this review as a local operating company,” O’Donnell says. “We are talking to a number of agencies as part of this process and no decisions have been made at this stage. In the meantime, we continue to work closely with our valued agency partners.”
The pitch does not include the creative side of the business, which is held by Colenso BBDO (some of the brands within the DB family are held by other agencies).
PHD is the incumbent on the media side of the business and has worked alongside Colenso on a number of award-winning campaigns for DB.
PHD was earlier this year named Media Agency of the Year at the Spikes Asia Festival of Creativity 2017, largely in recognition of its work on the DB’s Sand Bottle campaign over the last year.
More recently, Spark PR & Activate (an agency within the PHD group) also took out World’s Best PR Campaign for Media Relations trophy at the ICCO Global PR Awards for its work on the Sand Bottle campaign.
At this stage, it is unclear when DB Breweries will be making a final decision in regard to its media agency partnership.