DB Breweries media account up for pitch

  • Advertising
  • December 12, 2017
  • Damien Venuto
DB Breweries media account up for pitch

DB Breweries is currently conducting a review of its media agency partnership in the local market. 

StopPress understands PHD, the Dentsu Aegis Network and one other agency are involved in the process.   

DB Breweries marketing director Sean O'Donnell says that this process is part of a global review of Heineken's (DB Breweries parent company) agency partners. 

"Heineken is conducting a review of its media agencies globally and DB Breweries is participating in this review as a local operating company," O'Donnell says. "We are talking to a number of agencies as part of this process and no decisions have been made at this stage. In the meantime, we continue to work closely with our valued agency partners."

The pitch does not include the creative side of the business, which is held by Colenso BBDO (some of the brands within the DB family are held by other agencies).

PHD is the incumbent on the media side of the business and has worked alongside Colenso on a number of award-winning campaigns for DB.      

PHD was earlier this year named Media Agency of the Year at the Spikes Asia Festival of Creativity 2017, largely in recognition of its work on the DB’s Sand Bottle campaign over the last year.

More recently, Spark PR & Activate (an agency within the PHD group) also took out World’s Best PR Campaign for Media Relations trophy at the ICCO Global PR Awards for its work on the Sand Bottle campaign.

At this stage, it is unclear when DB Breweries will be making a final decision in regard to its media agency partnership.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit