Who’s it for: NZ Lotteries/Big Wednesday by DDB NZ and Finch Company
Why we like it: The super rich, with their elaborate fountains, large mansions, fancy cars and salmon sweater/salmon polo shirt/salmon pant outfits, are actually quite comical. And the new Big Wednesday ad references this with a great new ad that’s reminiscent of the hugely popular Instant Kiwi ad.
Who’s it for: Adidas by TBWA\ and Film Construction
Why we like it: It hasn’t been the best few months for Adidas. And the jersey debacle has undoubtedly taken some shine off its sponsorship of the All Blacks in this most important of years. But it’s hoping everyone’s got short memories, because it’s released a pretty solid new spot for the Stand in Black campaign.
Who’s it for: ANZ by DDB NZ and Thick as Thieves
Why we like it: The end result of the big, difficult Welcome the World project is undoubtedly a slightly bitter pill to swallow for DDB, which lost the account to TBWA\ and now has put up with a smarmy Australian/American mindreader as the bank’s frontman. But an experiential campaign of this scale—with this level of popularity—is a pretty good way to go out.
Who’s it for: TAB by Sugar and 8com
Why we like it: After Paul the Octopus brought pyschic animals to the attention of the masses, Richie McCow, Sonny Wool Williams and a clairvoyant Kiwi have all been used to try and predict results of the rugby. And the TAB is even getting in on the act with its ‘prediction chicken’.