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Coca-Cola’s cringey commercial absurdity

There are a rare few brands that have nailed the ‘commercial absurdity’ approach, chief among them Old Spice, Skittles and Tango. Many others have tried to replicate it and it often comes off looking slightly desperate, derivative and cringey, as evidenced by this spot from Coca-Cola, which is asking punters to explore the world of Ahh on a new website filled with a huge array of time wasting, fizzy beverage-related games. 

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