Beautiful display for the beautiful game

  • Marketing
  • October 13, 2009
  • Frances Chan
Beautiful display for the beautiful game

Emirates 1An Adshel bus shelter was transformed into a full-on football environment last week.

On Auckland’s Queen St, a whole bus stop was wrapped in images of a grandstand of Arsenal fans. Waiting commuters soaked in the sounds of chants and cheers of thousands of football fans from hidden speakers. The shelter was laid in green turf and two real soccer players in Arsenal shirts showed their impressive ball skills.

Emirates 2 The imaginative approach was for Emirates ‘European Connection’ campaign – did you know they fly to 22 European destinations? And being Arsenal’s main sponsors (to the tune of £100m), it was an astute double-barrelled brand exercise.

The pictures, sound and live action captured peoples’ attention and provided a multi-sensory experience.

Listen to the crowd chant.

Previous innovative Adshel campaigns include the raining bus shelter for KidsCan Trust and Big Night In Telethon. That’s right – it was raining inside the shelter, to highlight the need for raincoats for kids.

Youtube Video


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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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