The All Blacks show some skin by dressing up for Jockey

  • Advertising
  • March 8, 2017
  • StopPress Team
The All Blacks show some skin by dressing up for Jockey

The All Blacks and All Blacks Sevens players have given audiences a peek of what lies beneath their rugby jerseys in the latest Jockey campaign by Parlour. But rather than taking it off for the camera, they’re putting it on.

In a series of videos, the ‘Dress Code’ campaign, shows DJ Forbes, Scott Curry, TJ Perenara, Ardie Savea and Anton Lienert Brown put together a range of outfits for different occasions which always begin with a pair of Jockey underwear.

Jockey marketing and category manager Will Radford says the underwear range is all about showing how Kiwi blokes can incorporate style into their everyday outfits. And while underwear is eventually covered by clothing, he says the key ingredient to success is Jockeys.

Making an appearance in each of the videos as voiceover and style assistant is former Shortland Street star, Will Hall.

His inclusion follows on from last year’s ‘Real Men’ campaign, which saw him strip down alongside the All Blacks to celebrate Jockey’s products for all body types.

At the time of its launch, Radford told StopPress, that the reality is most men don’t look like the All Blacks, while Hall is a typical Kiwi bloke.

Still to come in the ‘Dress Code’ campaign is a shoppable video by OMD, which will incorporate links to featured products in the video, allowing viewers to click and buy. It's set to be released next week.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit