All Blacks strip down again, and Gatorade joins the team

  • Advertising
  • January 22, 2016
  • Erin McKenzie
All Blacks strip down again, and Gatorade joins the team

It might not be rugby season, but we just seem cant get enough of All Black news, especially when they have their shirts off.

Jockey's Real Men campaign is soon to be released, and for the first time the sports stars will be joined by someone else behind the camera.

Will Hall, who is known for shown like Shortland Street, will take his top off alongside nine of the All Blacks to celebrate Jockey's products for all body type said Jockey NZ marketing manager William Radford in a release.

“Previous campaigns with Dan Carter and The All Blacks are aspirational. The reality is that most men don’t look like that. Bringing in Will is great, he’s a typical Kiwi bloke which is exactly what we’re after."

Jockey released a sneak peak to the upcoming campaign on social media, no doubt drawing just as much attention as the real deal.

Sneaky previews of the next Jockey campaign.. Check out these real men..! #jockeynz #allblacks #jockeyunderwear

A photo posted by Jockey NZ (@jockeynewzealand) on

In other, less sexy news, the All Blacks have a new “official hydration partner”.

The team has entered a five year partnership with the Pepsi-owned Gatorade after its sponsorship with and Coca-Cola-owned Powerade ended after two decades.

The sports drink will also be sponsoring the Maori All Blacks, All Blacks Sevens, New Zealand Women’s Sevens, Black Ferns and New Zealand Under 20 alongside their international sport starts including Usain Bolt, Serena Williams and Michael Jordan

In a release on the Frucor website, Gatorade suppliers in New Zealand, New Zealand Rugby chief executive Steve Tew said the sports drink was a great fit for the All Blacks.

“We were looking for an instantly recognisable, global brand with the scale to help us increase the profile of the New Zealand game and our teams overseas so a partnership with Gatorade made sense on many levels.”

The partnership will give the All Blacks access to the Gatorade Sports Science Institution (GSSI),  which is committed to helping athletes optimize their health and performance through research and education in hydration and nutrition science.

“We’re looking forward to working with GSSI,” said Tew.

“We’re always searching for ways to lift our performance as we strive for excellence. NZR and Gatorade share a goal of driving elite performance and innovation so we see this partnership as being a great help to our players and teams.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit