Ads of the week: 5 April

  • TVC of the week
  • April 5, 2016
  • StopPress Team
Ads of the week: 5 April

Who's it for: Noel Leeming by FCB

Why we like it: All teens can relate to wanting some independence while all parents will know the struggle of wanting to remain in touch with their kids. These two ideas make this ad relatable to both parties. Also, unlike other campaigns that poke at parents for being technologically challenged, there is no mockery in this ad, much like Slingshot's recent spot

Who's it for: Speight's by DDB and The Sweet Shop

Why we like it: Most of us have unfinished projects, DIY or no, and this second installment in the campaign puts a positive spin on what could otherwise be an unwanted reminder to get a move on. As winter approaches, the chance of DIYers picking up the tools and spending an afternoon in the backyard building is declining, but the ad suggests it may be worth it for a hoppy reward and a chance to hang out with your mates. 

Who's it for: The Warehouse by DDB

Why we like it: Never has anyone been so excited by a lamp. Usually it's kids who are seen running riot through the retailer, eyeing up the cheap toys, but as the ad suggests, adults are just as capable of losing it over a deal. And let's face it, we've all wanted to dive into a giant pile of stuffed toys. We like how the ad plays on The Warehouse's long-standing tagline 'Where everyone gets a bargain' in a fun and creative way while also showing off its range of product offerings.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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