Ads of the week: 20 August

  • TVC of the week
  • August 20, 2019
  • StopPress Team
Ads of the week: 20 August

  

Who’s it for: KiwiRail and TrackSafeNZ by DDB 

Why we like it: Watching this spot definitely provoked a visceral reaction. And while watching the real-life footage is stressful, this ad implores people to think about the impacts of the near misses on the train drivers themselves. The half-crosses are also a clever nod to just how close these near misses could have been a fatality. Well done to DDB for making us remember the people for whom these situations stick with for a long time. 

 

Who’s it for: Electric Kiwi, created in-house 

Why we like it: We’ve all had those days – you get a flat tyre or forget your raincoat, or the cat runs away. However, a Kiwi attitude (and a free hour of power from Electric Kiwi) is there to get through those bad times with a smile on your face. We also love the cheeky, can-do nature of this ad as it's well-matched to Electric Kiwi's position as a challenger brand.

 

Who’s it for: Sealy of Australia by DDB 

Why we like it: While this spot is for an Australian company, we enjoyed DDB’s deep-dive into mattress making for Sealy. With continuous camera movement, attention to detail and showcasing of technology, it illustrates what a surprisingly fascinating and innovating process making a mattress is.

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How is this still a thing? The simple excitement of inflatable advertising

  • Advertising
  • September 16, 2019
  • Courtney Devereux
How is this still a thing? The simple excitement of inflatable advertising

Our advertising landscape continues to rotate around the growth of digital and how digital can be used to further capture the attention of viewers. Yet there is one type of adverting so simple, so primal, so no-nonsense that even in this computer-run society it has survived. We’re talking here about inflatable, or balloon, advertising.

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