Ads of the Week: 13 December

  • TVC of the Week
  • December 13, 2016
  • StopPress Team
Ads of the Week: 13 December

Who's it for: Paspaley Pearls by Special Group

Why we like it: Like most beauty and fashion ads, 'Life Needs Adventure' fills the screen with beautiful people. But it also manages to tell a story, showing that pearls can be for both younger and older generations. Imbued with a playful feel that sees French actress Nora Arnezeder and her companion document their antics on their smartphones—a behaviour typical of younger women—it's a great continuation of the agency's previous work for the brand.

Who's it for: Spark by Colenso BBDO

Why we like it: You'd think after years of experience, Rudolph wouldn't need to practice his flying. But according to Spark he does, as last week it live streamed the reindeer's test flight over New Zealand. While it's not your typically jingle-filled Christmas campaign, the 29 minute video is a great way to get Kiwis into the Christmas spirit while showcasing some of the country's landscape from a new perspective. So far it's racked up 280,000 views,1373 shares and 1000 comments as viewers try to identify the locations Rudolph is flying over. One did point out that at that rate, Santa won't exactly be making his Christmas deadline.

Who's it for: Rebel Sport by Ogilvy

Why we like it: Rebel Sport's 'What's your Why' campaign has been serving up inspiration for the last couple of months and this video is no exception. Maioro Barton was born with spina bifida, which has left him wheelchair bound. However, that hasn't stopped him achieving greatness as a Waikato wheelchair basketball player, a New Zealand U20 wheelchair basketball player, a wheelchair bodybuilder and a World IWAS junior track and field silver medalist. Throughout the near two-minute long video, Barton shares his experiences in getting to where he is today and his final line, 'if you can't stand up, stand out', is a perfect end to his inspirational story about resilience. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit