Leading media trading executive Dale Cummings is set to join oOh!media NZ as Trading Manager.
Cummings will be joining the team in replacement of Christie Tanner and will work closely with Group Commercial Sales Director Phil Lucy and New Zealand sales management to further strengthen and drive growth in the oOh! New Zealand team.
Cummings joins the team after an extensive career in trading, spanning upwards of 10 years. Previously, Cummings was Group Sales Manager at JCDecaux, prior to that, he spent over two years as Media Director at APN Outdoor. He also did a four-year stint at Ikon where he was Head of Trading.
oOh!media’s Phil Lucy says: “We are thrilled to be welcoming Dale to the oOh! team. His strong background in trading both client and agency side will bring a fresh perspective and further strengthen our team and engagement with our agency partners. Dale has a great outlook and fantastic experience and we’re excited to have him join the team.”
oOh!media’s General Manager Nick Vile adds: “We have ambitious plans for 2022 and the continued development of our trading team will play a significant role in this. The year certainly has started in positively and we hope that this will continue as Out of Home continues to recover from the pandemic.”
Cummings will officially begin at oOh!media NZ on January 24, 2022.