oOh!media New Zealand has appointed Rick Goodwin as the company’s new Product Solutions and Innovation Director and industry veteran Chris Phillips as Street Furniture Product Manager.
The duo will lead a rejuvenated team responsible for the delivery of an integrated audience and data-led approach to selling oOh!’s various channels, focusing on what brands need in the current market while developing innovative cross-channel products for the future.
Goodwin steps into the role from his former position as Digital Channel Manager, bringing extensive media industry knowledge and 15 years’ experience. His strategic leadership will see a focus on cross-channel campaign solutions, audience delivery and ROI, plus play a key role in setting the New Zealand business up for its evolution into programmatic digital Out of Home.
He will be supported by Chris Phillips, a specialist in data-driven marketing with over 20 years’ international industry experience, who recently joined from Reach Media.
Ben Gibb, oOh!media New Zealand’s Head of Sales, says the combination of Goodwin’s experience and Phillips’ data-driven approach will greatly enhance the company’s integrated offering.
“Rick has valuable digital and Out of Home media experience, and a real vision for the future of Out of Home, which makes this promotion a well-deserved recognition of his five years with the company.
“Chris will be a key player in the team and crucial support to Rick. His ability to find innovative solutions that increase reach will be a great asset as our product offering evolves.”
Additionally, Rebecca Heer joins the team as Product Specialist Retail. An internal promotion, Heer moves into the role from the marketing team.
Gibb says: “Rebecca has a fantastic can-do attitude, and has demonstrated her value to the company in the last 12 months since joining us.”