Easterbrook completes a trio of senior appointments at Goodfolk

Auckland-based brand and communications agency Goodfolk yesterday announced the addition of Mark Easterbrook to the newly created role of executive creative director.

This move sees Easterbrook leaving .99, where he served for ten years, most recently as the agency’s creative group head, a position he held for eight months.

Ben Goodale, the managing director of .99, says that the agency is in no hurry to replace Easterbrook at this stage. 

“We have no immediate plans to replace Mark. We are taking the opportunity to take a step back and in the meantime Craig Whitehead [chief creative officer] has taken over Mark’s responsibilities. I’m sure we will announce new hires in due course.” 

With 14 years’ experience in creative direction and copywriting for clients such as New World, Vodafone, Westpac and Air New Zealand, Easterbrook brings a breadth of knowledge and big-client experience to the Goodfolk table.

“It’s a great time to be stepping into the frame at Goodfolk as they’ve got a lot of exciting things happening right now including the development of a whole new brand direction. I can’t wait to start further progressing the good work the guys have been doing recently,” says Easterbrook.

Easterbrook’s appointment comes shortly after the promotion of Mikkel Johannesen to the position of head of brand and the January appointment of David Fan (who previously worked as lead front-end developer at Spitfire) to the position of head of digital.

(Johannesen and Fan)

“We’re thrilled to have these three talented guys on board to help take our agency forward,” says Goodfolk general manager Benn Winlove. 

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