Cartology appoints Hannah Siddiqui to lead new intelligence and effectiveness function 

Cartology has appointed Hannah Siddiqui from Wiq – a partnership between Woolworths Group and Quantium to bring together the Group’s advanced analytics efforts – to lead its new intelligence and effectiveness function. 

Siddiqui will report to managing director Mike Tyquin, overseeing data analytics as part of an elevated focus on insights and effectiveness.

With extensive retail media experience from dunnhumby, Siddiqui will lead Cartology’s measurement proposition and insights strategy, driving stronger media planning and effectiveness. 

“I’m incredibly pleased to welcome Hannah to the Cartology team,” says Mike Tyquin.

“We’re at a critical moment in our growth journey to set a new standard for measurement and effectiveness in retail media, having made great progress. 

“The new function led by Hannah champions retail media performance for brands, unlocking the group’s credentials in data and analytics across Wiq,” Tyquin adds.

“Hannah brings a unique blend of data science, analytics, measurement and strategic thinking to our business that are essential in evolving our measurement roadmap.

“As we double down on effectiveness, we’re strengthening our ability to demonstrate the value of our solutions, while accelerating brand and business growth for clients.”

Siddiqui’s appointment reinforces Cartology’s commitment to providing best in class solutions, particularly given the increasing importance of robust retail media measurement. 

Siddiqui’s role at Cartology is effective immediately and comes shortly after Cartology’s announcement of a new client advisory and value creation function.