Pictured; Paul Gardiner and Tony Edwards. Ovato has announced today the launch of a new publishing arm which is set to help support the magazine industry following the closure of Bauer Media NZ. Ovato Publishing Solutions or OPS is set to be positioned as a supportive service for the magazine brands in New Zealand. The

When Bauer Media was closed over 230 journalists, freelancers, and copywriters lost their job and the titles they had dedicated years of their lives to. New Zealand Woman’s Weekly, The Australian Woman’s Weekly, and Next magazine were among those lost. Yet the women at the helm of those publications decided this loss wouldn’t be the

Safety, scenery and shoes, this week’s group of ad’s are full of Kiwi creativity and a sense of community. Who is it for: NZ Mountain Safety Council for Outdoor Safety Why we like it: Simple yet effective, this ad reminds us that taking two seconds to ensure our surroundings are safe can save someone’s life.

During lockdown ANZ has flexed a helping hand to the community, helped in turn by campaigns created by TBWA. Over the course of the last two months, ANZ has been putting its money where its mouth is and provide financial help to support those effected by Covid-19. ANZ How We Can Help As New Zealand

What was the initial idea behind BigMouth Voices? BigMouth started out in 1996 with the quirky raw voices from bFM. It was an agency that moved away from the more traditional ‘radio’ voices of the industry. Over the years the number of local voices and clients has grown and we have also started working with

AMI and Colenso BBDO reflect on the kindness Kiwis have shown during Covid-19 with their latest homemade video campaign. Created by DOP’s and photographers across the country and directed by FINCH’s Zia Mandviwalla, the campaign celebrates all the different ways Kiwis have shown kindness to one another. Visiting grandma, checking in on the neighbours and

Since the country returned to level three on April 23, Magazine subscription retailer, isubscribe, has experienced a 30 percent increase in total subscription sales year on year. Individual magazine titles have also seen a massive increase in subscription sales, particularly those in the lifestyle, home and garden and food categories. Managing director at isubscribe, Hunter

One of the oddities of the global pandemic is that we are all experiencing it at once, collectively and also entirely by ourselves. The past few months have been unlike anything we’ve ever experienced before, all the roles that we usually play in our lives — professional/persona, online/offline all came home to quarantine with us

The judges for The Radio Bureau’s annual Outstanding Radio Creative Awards (ORCA) have today been announced. Representing varied disciplines across the industry. The 2020 awards this year will be headed by; James Mok – Managing Director / VMLY&R Auckland  Bex Radford – Creative Partner / BC&F Dentsu  Leisa Wall – Executive Creative Director / FCB

New data from IABNZ’s Digital Advertising Report shows in the first quarter for 2020 digital advertising grew by six perfect. The digital advertising revenue reached over $310 million for the first quarter in 2020. Digital has increased its share of total media turnover in New Zealand from 41.6 percent in 2018 to 45.4 percent in

Big Communications takes out the win, Principals creates new brand identity for T&G Fresh, and Adhesive appointed PR for Hootsuite. Hoot-Sweet for Adhesive Independent PR agency Adhesive has been tasked with driving Hootsuite’s communication across Australia and New Zealand. Anna Koleth, Head of Marketing – Australia and New Zealand, Hootsuite said, “Adhesive was the clear choice

In a previous article I acknowledged that most marketers have at some point wanted to roundhouse a salesperson in the chops. And let’s be honest, we’ve all mentally done the same thing to the boss at some point too…for different reasons. Marketers are often touted as demanding, argumentative and whingey. But in my view –