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Colenso BBDO and AMI celebrate kindness shown during Covid-19
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AMI and Colenso BBDO reflect on the kindness Kiwis have shown during Covid-19 with their latest homemade video campaign. Created by DOP’s and photographers across the country and directed by FINCH’s Zia Mandviwalla, the campaign celebrates all the different ways Kiwis have shown kindness to one another. Visiting grandma, checking in on the neighbours and
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Magazine subs at an all-time high post alert level four
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Since the country returned to level three on April 23, Magazine subscription retailer, isubscribe, has experienced a 30 percent increase in total subscription sales year on year. Individual magazine titles have also seen a massive increase in subscription sales, particularly those in the lifestyle, home and garden and food categories. Managing director at isubscribe, Hunter
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Back to the future: How the pandemic is changing our relationship to the internet
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One of the oddities of the global pandemic is that we are all experiencing it at once, collectively and also entirely by ourselves. The past few months have been unlike anything we’ve ever experienced before, all the roles that we usually play in our lives — professional/persona, online/offline all came home to quarantine with us
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TRB announces judges for the 2020 ORCA Awards
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The judges for The Radio Bureau’s annual Outstanding Radio Creative Awards (ORCA) have today been announced. Representing varied disciplines across the industry. The 2020 awards this year will be headed by; James Mok – Managing Director / VMLY&R Auckland Bex Radford – Creative Partner / BC&F Dentsu Leisa Wall – Executive Creative Director / FCB
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Digital advertising sees six percent spike in Q1
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New data from IABNZ’s Digital Advertising Report shows in the first quarter for 2020 digital advertising grew by six perfect. The digital advertising revenue reached over $310 million for the first quarter in 2020. Digital has increased its share of total media turnover in New Zealand from 41.6 percent in 2018 to 45.4 percent in
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StopPress noticeboard: May 22
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Big Communications takes out the win, Principals creates new brand identity for T&G Fresh, and Adhesive appointed PR for Hootsuite. Hoot-Sweet for Adhesive Independent PR agency Adhesive has been tasked with driving Hootsuite’s communication across Australia and New Zealand. Anna Koleth, Head of Marketing – Australia and New Zealand, Hootsuite said, “Adhesive was the clear choice
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How to be the marketer your CEO always wanted
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In a previous article I acknowledged that most marketers have at some point wanted to roundhouse a salesperson in the chops. And let’s be honest, we’ve all mentally done the same thing to the boss at some point too…for different reasons. Marketers are often touted as demanding, argumentative and whingey. But in my view –
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