Google Glass shows exciting world of augmented reality, short film shows its possible dark side

  • PopPress
  • February 21, 2013
  • StopPress Team
Google Glass shows exciting world of augmented reality, short film shows its possible dark side

Augmented reality has been a sci-fi staple for years, but recent strides in smaller, faster mobile technology has finally put commercial AR technology within our grasp . Google Glass is one of the projects leading the way in this field, giving users (called "Explorers") a heads up display with information on the world around them. 

Concept videos for Glass have been demoed before, and the latest shows how the device is used with swipe gestures and voice commands.

While Google shows the lighter heart-warming posibilities of augmented reality, not all uses will be as noble as having birhday cake with your gam gam. A short fictional film released last year on YouTube shows the dark side of man's continual journey towards the singularity, and the eery world of our AR future.

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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