Beyond marketing to mainstream New Zealanders, Marketing Minds is well-positioned to reach emerging and hard-to-reach ethnic markets, namely the Chinese, who have high home ownership and…

From starting out in his parents’ spare bedroom at just 21 to today helming one of New Zealand’s largest and most well-regarded digital performance agencies, Uprise…

Whether you’re building something from nothing, or just neck-deep in an economy that’s doing backflips – cents must work like dollars. This is especially true for…

It might be the most popular Facebook post in New Zealand… ever. When checking Zavy to see the most popular social posts by New Zealand brands…

Warmer weather and longer days see a sense of optimism in the air. After a challenging 2020 there is a strong feeling of hope and anticipation…

A quick-fire download with Privacy Commissioner John Edwards on the changes to the Privacy Act coming into effect on 1 December, and what it means for…

The big news of October wasn’t related to the commercial brands on the scoreboard at all – but may well have impacted what people were doing…

Smart Displays is New Zealand’s first residential-based digital screen media company. Using strategically-placed 43” HD digital screens the OOH player is helping communities, businesses, and brands connect across its dynamic Auckland network.

A quick-fire download with ThinkTV Head of Communications, Amanda Wisniewski, on the advantages and effectiveness of TV advertising, as well as the latest viewing trends of…

As the Covid-19 recession continues to bite, your organisation is probably looking hard at where you can save costs. And it’s a fair bet marketing spend…