News
Cardrona goes back to cheeky roots with new campaign
Every parent knows – leaving the playground is the hardest part, and this winter it’ll be harder than ever when Cardrona Alpine Resort becomes the biggest ski playground in Aotearoa.
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Browsing: Campaigns
Feast your eyes on new work
News of fresh campaigns from Aotearoa’s adland. Take a look at what’s popping up from agencies and brands around the country.
News
True and Flight Centre aim to get more Kiwis travelling
True and Flight Centre have launched a new campaign that highlights the benefits of booking with the centre’s travel-obsessed Travel Experts.
News
Grape Ambassador Graham Norton arrives in Aotearoa for winemaking with Invivo
Graham Norton has taken his passion for wine a step further, joining Invivo Wines’ Cofounders Tim Lightbourne and Rob Cameron in Marlborough.
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‘Rate my regular’ platform gives hospo industry chance to settle the score
In a move to balance the scales of the hospitality industry, the Restaurant Association of New Zealand has announced the launch of a new rating system.
News
New World and DDB Aotearoa create feast for the senses this Easter
Nothing says Easter like the smell of freshly baked hot cross buns and to celebrate this classic treat, New World and DDB Aotearoa have created cinnamon-scented bus stop.
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Engaging content and tasty meals: Flicks and Delivereasy renew partnership
Kiwi streaming and cinema guide Flicks has renewed its exclusive partnership with local delivery service Delivereasy – a match-made in heaven.
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Wind powers The Southerly’s launch campaign
Wind is powering the digital out-of-home campaign for The Southerly, a luxury whisky-infused honey, using an energy source that truly fits the brand name.
News
2degrees and TBWA\NZ develop SupportHER club for women’s sport
In 2025, 2degrees is scaling up its sponsorship of women’s sport as part of its ‘Fighting for Fair’ commitment with a SupportHer club.
News
Hell Pizza launches new brand platform ‘Worth going to Hell for’ via Yarn
The campaign introduces an unconventional lead: a ventriloquist puppet with a daring message—that some things in life are ‘worth going to Hell for.’”
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Papāmoa takes the crown of Choicest Suburb in Aotearoa
Trade Me Property has crowned beachside suburb Pāpāmoa as the ‘Choicest Suburb’ in its inaugural ‘People’s Choicest’ Awards.
News
Secret Sounds Connect rebrand new chapter in agency’s evolution
Live Nation’s ‘Secret Sounds Connect’ has rebranded to ‘Connect by Live Nation’, highlighting its integration within the Live Nation Entertainment business.
Campaigns
EssenceMediacom’s should’ve gone to Specsavers moment with new OOH ad
Specsavers is back with a new ad popping up on Ponsonby Road in Auckland – the twist? Only a fraction of the large-scale billboard is visible to passers-by.
News
Vanilla Ice is back in the top spot after beer campaign recognised by Best Ads
‘Ice Ice Baby’ hit number one in the world back in 1990, and now Vanilla Ice is back at number one with the Export Ultra Cold Call Back Service on BestAds.com.
News
Hawke’s Bay Hawks and Big Barrel celebrate the start of long-term collaboration
Basketball team the Hawke’s Bay Hawks are proud to announce Big Barrel as its official naming rights partner, the start of a long-term collaboration.
Campaigns
TBWA\NZ invites ‘Food Critics’ for new food waste campaign
TBWA\NZ has brought food waste to life – quite literally – by turning neglected ingredients into brutally honest food critics.
News
Clemenger BBDO’s Fee Speech campaign for International Women’s Day
Clemenger BBDO and Less than 10% F*ck That are taking a stand this International Women’s Day to stop free speech with a new campaign, Fee Speech.
News
Pharmacy partnership with Uber Eats saves Kiwis from awkward shopping moments
Unichem and Life Pharmacy have teamed up with Uber Eats to save New Zealanders from the awkward moments of pharmacy shopping.
News
KFC’s Zing Air takes to the sky for the first time
Over the weekend, the first flight of KFC’s Zing Air took off with a group of Kiwis to watch the Blues take on the Hurricanes at Sky Stadium.
News
Macca’s NZ celebrates community connections
Macca’s NZ is shining a spotlight on the special connection Kiwis have with their local McDonalds restaurants.
News
oOh!media’s network shines spotlight on female-led businesses this International Women’s Day
In celebration of International Women’s Day 2025, oOh!media New Zealand is using its national digital out of home network to amplify women in business.
Campaigns
My Food Bag brings exclusive giveaways and fresh experiences to Auckland FC partnership
Auckland FC has announced My Food Bag as its newest official partner, in time for the team’s highly anticipated match against Adelaide United FC on March 1.
News
Swapping bras and sharing stories: Underwear bra Nala expands into Aotearoa
Australian underwear brand Nala kicked off its expansion into Aotearoa with an activation at Commercial Bay yesterday inspired by Wānaka’s “bra-drona”.
Campaigns
Z Manu World Champs: A masterclass in sponsor activation
Thousands of people have taken part throughout the country, but it’s not just the competitors and their Manu skills on display at the Z Manu World Champs.
News
Sky Sport’s new brand identity puts emphasis on local
Sky Sport is launching a new visual identity this weekend for all its locally produced sports broadcasts, putting greater emphasis on athletes and teams.
News
KFC’s fish and chips brings Kiwis to the beach
Thousands of New Zealanders travelled from as far as Hamilton to get their hands on KFC’s limited edition Kentucky Fish & Chips, raising $40,000 for Surf Life Saving New Zealand.
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Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work
Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.
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Waka Kotahi tackles drug driving with FCB and MBM
FCB, MBM, and NZTA Waka Kotahi have launched a new campaign that confronts New Zealanders with the realities of driving under the influence of drugs.
News
ANZ and TBWA\ flip the romance script with Scammers Bloom
For Valentine’s Day, ANZ Bank and TBWA\New Zealand flipped tradition on its head with Scammers Bloom – a rose created to raise awareness about romance scams.
News
Eat pizza for good with Domino’s mental health fundraiser
Make your pizza count today for Domino’s fourth annual fundraiser for youth mental health and disaster relief, held across Australia and New Zealand.
Campaigns
Spicy noods on campus: Netsafe’s new online safety guide for leaked nudes
A new Netsafe campaign using university students’ favourite meal is raising awareness of how to regain control if a person’s nudes are leaked.