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Ingham’s new range a quick and easy Fixx for dinner time struggles, says True
According to a new campaign by True, Ingham’s Crunchy Buttermilk Fixx is what every parent has been waiting for.
It’s crunchier than a bowl of corn flakes and is powerful enough to get the kids away from the screens – a quick easy Fixx for all those little family tiffs and a way to get smiles all around.
“Ingham’s Crunchy Buttermilk Fixx are more than a delicious snack, they’re a tool to make lives easier. The campaign taps into pain points any parent will know,” says Matt Heays, creative director, True.
The campaign is the first collaboration between Ingham’s and True and visually the campaign takes its cues from the packaging, designed by Onfire Design.
Incredible engagement
Only two weeks in and the campaign is already getting great results, says Ben Ward head of marketing & category, Ingham’s.
“We’re stoked with the work and the response it’s already getting from Kiwi parents. We’ve seen incredible engagement from consumers and a genuine buzz around the brand. Even better, that’s being reflected in sales in supermarkets around New Zealand.”
The campaign will be running across Meta and CTV, as well as YouTube executions targeting parents looking for meal inspiration. Media agency Together are also using outdoor and in-mall media to target shoppers around supermarkets.
