With far too many Kiwi kids getting sick with rheumatic fever, the Health Promotion Agency was tasked with building on its previous campaigns to try and stamp out the preventable illness.
With the Rugby World Cup just around the corner, this was the Herald’s big opportunity to take on long-time rival Stuff.co.nz.
When Subaru New Zealand got the call that its flagship Legacy model was being discontinued worldwide, it decided to put all its eggs in a different basket.
Accor Hotels was facing increasing commissions from online travel agents, while fewer guests were choosing to book through its direct channel. How could it take back control?
With a new CEO and marketing strategist, SBS Bank developed a vision to take on the big banks. It set itself a goal of executing within just seven months. The results were extraordinary.
In the highly regulated healthcare market, developing a safe and functioning product is only a small part of the challenge. As Fisher & Paykel Healthcare knows too well, the far bigger concern, quite often, is getting the product to market, expeditiously.
With the cider market growing, but mainly because of females, DB Breweries saw its chance to create a cider that would appeal to men. They created a new product – Old Mout Hard Cider – and went to work making the apple-born alcohol palatable to the lads.
The electricity market is highly competitive, with deals around price often being the only differentiator between brands. So Mercury Energy decided to try something different. And it paid off.
Child poverty and obesity are major issues facing New Zealand, and for Eat My Lunch founder Lisa King, the solution was simple. By creating a social enterprise with doing good at its heart, not only has she fed thousands of hungry school kids, she’s taking on fast food.
McDonald’s faced a dilemma: people’s food tastes were changing, but the brand was perceived to be staying the same. It needed a big shake-up in its offering, and in the way it promoted itself.
Shortly after starting at Lion in 2014, Lana Blair performed well beyond what her limited experience should have allowed, taking two of its key brands from strength to strength. This is one young marketer to keep an eye on.
Take a look at Peter Cullinane’s CV and it’s clear he’s a worthy addition to the TVNZ-NZ Marketing Hall of Fame. But that success certainly hasn’t gone to his head, because the dairy divinity, advertising gentleman and big-brained businessman is also universally regarded as one of the good guys.
With a career spanning 32 years in both New Zealand and Asia, Dave Elliott has had plenty of time to prove his talent. However, it’s since he stepped into the role of general manager of marketing at Mitre 10 that his vision and contribution has seen him become one of the country’s best.
Facing an onslaught of international, low-cost competitors, Marley New Zealand decided to take a stand, launching a campaign that reversed the commoditisation of one of its electrical piping products.