TRA head of strategy Colleen Ryan takes a look at Kiwi’s fair and respectful nature.

Let’s face it, humans have been known to make some highly questionable decisions. It’s no wonder ostensibly infallible artificial intelligence that promises to remove our human margin of error has been seeping into every industry by osmosis, ours being no exception. But interested parties should proceed with caution.

Kiwi’s connection to nature is truly a special thing that remains resilient despite the influence of a changing world and the impact on our priorities and potential alternative experiences. But the world and our lives are changing and the result has been a more overtly holistic aspect to Kiwi’s connection with nature.

Jeff Harris, creative director of Track NZ, reflects on his experiences judging “Caples 2.0” and points out the variety of stand-out work.

Way back to high school, I loved algebra and hated statistics. It wasn’t so much the numbers, it was the answers. Algebra was pure math. A+B=C. It’s always true. So B=C-A and A=C-B. Then you puzzle that out with a similar sum and you can actually prove stuff. Quadratic Equations. Yum. Meanwhile, statistics is applied math. It’s the ‘science’ of probability. The ‘answers’ run to multiple decimal places with ‘standard deviations’ and you never really know the “truth”. I reckon it’s way less satisfying. But that’s just me. More relevant here is why does this matter in marketing?

A good while ago I completed my undergrad at Victoria University. While that puts me in some sort of “highly qualified” percentile, it also makes me the least qualified person currently working at DOT Loves Data. And having come from advertising, the world of data analytics was a whole new space to navigate.

Often feared as the Freddy Krueger of the business world, disruption is something that strikes fear into the hearts of business leaders everywhere. But is it really something we should fear?

Damon Stapleton gazes across the vast, fragmented media landscape to see that brands that are invisible everywhere are still invisible.

Do you think the idea of women driving is niche? Do you pose on the beach rather than lie on it? Angela Barnett takes a critical eye to advertising to see how it continues to focus on beauty rather than wit or intelligence.

Fatigue. It’s been a problem for some time now in the world of marketing and communications and it’s something that we in the industry seem to be somewhat oblivious to.

So the Trump Facebook drama has finally sunk data analytics firm Cambridge Analytica. In some respects, although it does sound odd to say it, I sort of feel sorry for them given how little real evidence there is that their Trump campaign had anywhere near the level of influence on the US election it is being accused of having.

On Wednesday night, a tight bunch of industry types gathered together at Thievery to celebrate the launch of a book. That’s right, a book. If you’ve never met one of those, it’s a bit like an app, but you swipe in a more linear fashion and it doesn’t fit in your phone.

Voyager CEO Seeby Woodhouse takes a look at how local media companies are performing compared to their US peers.

With the proliferation of agencies in New Zealand, Paul Catmur muses over what makes the perfect partner.

Regan Savage reckons there might be something modern brands can learn from the evolution of one of pop culture’s most enduring characters.