Ārepa launches their new Uplift Drink, custom-made for the 3pm fade via jnr.

Ārepa has launched a new campaign via jnr. to promote its Hot Sparkling Ginger + Peach Uplift drink, made to fight the ‘3pm brain fade’.

Ārepa co-Founder Angus Brown says: “We think we have created something special here, Uplift is a perfect blend of clinically researched ingredients like Ginseng, B-vitamins and L-theanine paired with our take on a delicious low-sugar Ginger Beer. Perfect for that caffeine-free Uplift in the afternoon.”

Following their ‘Sip Some Neuroscience’ campaign last year, jnr. managing director & founder John Marshall says the new Uplift product is the perfect ‘sip of neuroscience’.

“It’s awesome to see the next iteration of our ‘Sip Some Neuroscience’ campaign out in market, this time packed with a peach and ginger punch.

“The idea was to own the afternoon, just like the product itself. From time specific digital outdoor, to social posts, to a 3pm countdown-clock billboard with JCDecaux in Ponsonby on Friday June 27. All in the mission to help that 3pm brain fade,” Marshall adds.

Amy Robinson, Ārepa marketing & creative manager, says: “It’s an exciting time with more innovation on the way. Our latest campaign highlights how our brain drinks solve everyday pain points, driven by insights into how they fit into our customer’s daily routines. Watch this space… there’s more to come.”