AA Insurance and Special Group took the opportunity to remind the nation about the positive aspects of insurance with the launch of its big 90 second brand ad a few weeks back. And now it’s following that up with a series of 30 and 15 second product ads—once again nicely crafted by Special Problems—and an attention-grabbing outdoor campaign that aims to communicate the new ‘Let’s get things sorted’ positioning and showcase the various facets of the business, from tailored car insurance to personal case managers.
http://www.youtube.com/watch?v=-WALXcNiCrE
http://www.youtube.com/watch?v=-Tx2NRrRLYg
By all accounts, the campaign seems to be working very well. And, unlike some of its competitors, the fact the company has traditionally had more more emphasis on car insurance than on house and contents seems to mean it hasn’t been tarred with the same post-Christchurch anti-insurance brush.
Credits:
Brand: AA Insurance –
Head of Marketing – Richard Park
Brand & Communications Manager – Melodie Vickars
Marketing Representative – Andrew Davidson
Brand & Sponsorship Specialist – Joshua Thomson
Agency: Special Group –
General Manager – Hilary Cootes
Creative Director – Rob Jack
Creative Director – Tony Bradbourne
Account Manager – Nicola Winslade
Creative – Kim Fraser
Creative – Oriel Davis-Lyons
Creative – Richard Maddocks
Head of Production: Nigel Sutton
Agency Producer: Mahsa Willis
Production Company: The Sweet Shop – Special Problems –
Director – Special Problems (Cam Hooper and Joel Kefali)
Producer – Larisa Tiffin
Director of Photography – Cam Hooper, Andrew Stroud, Crighton Bone and Ari Wegner
Editor – Cam Hooper and Julian Currin
Post Production – Special Problems
Audio – Franklin Road
Music – Peter van der Fluit / Liquid Studios
Photography credits:
Photographer: Paul Jones
Photographers Producer: Emily Moon
Photographers Agent: Match Photographers