The Comms Council, in association with oOh!media, is celebrating an outstanding lineup of campaigns with the announcement of the 2025 Beacon Awards finalists.
See below for the full list of finalists, announced earlier this week.
The Awards Night will take place on July 17 at the Viaduct Events Centre.
Social marketing/Public service Agency Client Title Dentsu Media Aotearoa Ministry of Social Development Helping Change-Ready Men Achieve ”Better Everythings” MBM Fire And Emergency New Zealand Housefires – Making Kiwi Homes Fire Ready, One Suburb at a Time MBM National Cyber Security Centre (NCSC) Scamathon Stanley Street Department of Corrections – Ara Department of Corrections – Following the Need: A Smarter VML Hutt City Council Rescuing Recycling in the Hutt
Retail/Etail Fast moving consumer goods (fmcg) Agency Client Title Dentsu Media Aotearoa DB Breweries “Yeah Right” The Reboot Dentsu Media Aotearoa DB Breweries The Export Ultra “Cold Call Back Service” EssenceMediacom Fonterra Oceania Milk – Real Good! FCB Nestlé New Zealand Puppy News-pee-per MBM Goodman Fielder Certified Toast Perfection
Consumer durables Agency Client Title MBM Dulux Dulux: Live from Aotearoa Spark Foundry Lexus Amazing Replays Spark Foundry Samsung Look Up
Financial services Agency Client Title FCB Instant Finance Empathetic Applications Hearts & Science Bank of New Zealand More than a Hoop Initiative ASB Scam Update: Training a Nation to Fight Back OMD New Zealand AA Insurance Tom on Location OMD New Zealand Kiwibank On The Ladder with Kiwibank PHD Media Aotearoa ANZ Bank Dreamers to Doers: How ANZ Drove Growth by Spark Foundry Southern Cross Travel Insurance Underwritten by Imagination Spark Foundry Westpac Black Friday Hangovers Together AIA New Zealand The Upside
Utility & Telco services Agency Client Title FCB One New Zealand The Big Deal OMD New Zealand 2degrees Reshaping Rugby PHD Aotearoa Spark Spark Game Arena
Other consumer services Agency Client Title Dentsu Media Aotearoa Television New Zealand Excitement Has No Boundaries FCB Flight Centre The Original Influence Lassoo Media & PR Auto Trader Auto Trader – Tell New Zealand About Your Car Together Barfoot & Thompson Seller Opportunity Score Together BestStart Beating the Black Box
Charity Small budget Agency Client Title FCB Nestlé New Zealand Puppy News-pee-per Hearts & Science Bank of New Zealand Finding Your Way to (B)NZ MBM Dulux Dulux: Live from Aotearoa MBM National Cyber Security Centre (NCSC) Scamathon Rainmakers The PoolHouse The PoolHouse – Living the kiwi dream
Content Agency Client Title Dentsu Media Aotearoa Television New Zealand Excitement Has No Boundaries Initiative ASB Scam Update: Training a Nation to Fight Back OMD New Zealand 2degrees Reshaping Rugby OMD New Zealand Kiwibank On The Ladder with Kiwibank PHD Aotearoa PAK’nSAVE PAK’nSAVE Spark Foundry Lexus Amazing Replays Together AIA New Zealand The Upside
Technology Agency Client Title Dentsu Media Aotearoa Air New Zealand Growth Without Limits: AI & Automation for Airpoints Store Dentsu Media Aotearoa Television New Zealand Excitement Has No Boundaries FCB Instant Finance Empathetic Applications MBM Dulux Dulux: Live from Aotearoa Together Wendy’s NZ Catch the Craving
Data Agency Client Title FCB Instant Finance Empathetic Applications PHD Aotearoa Four Square Micro-Seasonality, Macro Results PHD Aotearoa New World Driving Trips not Clicks at Christmas PHD Media Aotearoa ANZ Bank Dreamers to Doers: Instilling confidence in aspiring Stanley Street Department of Corrections, Ara Following the Need: A Smarter Way to Recruit Together Barfoot & Thompson Seller Opportunity Score Together BestStart Beating the Black Box
Creative media idea Agency Client Title FCB Nestlé New Zealand Puppy News-pee-per FCB One New Zealand The Big Deal Hearts & Science Animates NZ Ltd Animates Pawprint Petition MBM Dulux Dulux: Live from Aotearoa MBM Goodman Fielder Certified by Vogel’s PHD Aotearoa PAK’nSAVE PAK’nSAVE Spark Foundry Lexus Amazing Replays Spark Foundry Samsung Look Up Spark Foundry Westpac Black Friday Hangovers
Insight Agency Client Title Dentsu Media Aotearoa DB Breweries The Export Ultra “Cold Call Back Service” Dentsu Media Aotearoa Woolworths New Zealand Where Freshness Starts FCB Flight Centre The Original Influence FCB One New Zealand The Big Deal Hearts & Science Animates NZ Ltd Animates Pawprint Petition Hearts & Science Popeyes The Most Successful Popeyes Launch In The World PHD Aotearoa Four Square Micro-Seasonality, Macro Results Spark Foundry Southern Cross Travel Insurance Underwritten by Imagination Spark Foundry Westpac Black Friday Hangovers
Communications strategy Agency Client Title Dentsu Media Aotearoa FreshChoice When You Back Your Community, They Back You Right Back Dentsu Media Aotearoa Ministry of Social Development Helping Change-Ready Men Achieve ”Better Everythings” Dentsu Media Aotearoa Woolworths New Zealand Where Freshness Starts FCB Flight Centre The Original Influence FCB One New Zealand The Big Deal Hearts & Science Popeyes The Most Successful Popeyes Launch In The World Initiative ASB Scam Update: Training a Nation to Fight Back Lassoo Media & PR Auto Trader Auto Trader – Tell New Zealand About Your Car PHD Aotearoa ANZ Bank Dreamers to Doers: How ANZ Drove Growth by PHD Aotearoa Spark Spark Game Arena Spark Foundry Southern Cross Travel Insurance Underwritten by Imagination
Most effective Agency Client Title Dentsu Media Aotearoa DB Breweries The Export Ultra “Cold Call Back Service” Dentsu Media Aotearoa DB Breweries “Yeah Right” The Reboot EssenceMediacom Fonterra Oceania Milk – Real Good! FCB Instant Finance Empathetic Applications Hearts & Science Animates NZ Ltd Animates Pawprint Petition Hearts & Science Popeyes The Most Successful Popeyes Launch In The World Initiative ASB Scam Update: Training a Nation to Fight Back OMD New Zealand Kiwibank On The Ladder with Kiwibank Spark Foundry Westpac Black Friday Hangovers Stanley Street Department of Corrections, Ara Department of Corrections – Following the Need: A Smarter Together Waitoa Challenging the Pecking Order
Best collaboration Agency Client Title FCB Nestlé New Zealand Puppy News-pee-per MBM Goodman Fielder Certified Toast Perfection OMD New Zealand 2degrees Reshaping Rugby PHD Aotearoa KFC New Zealand KFC Super Rugby: How we partnered with Sky to ”Catch the Colonel” PHD Aotearoa PAK’nSAVE PAK’nRAVE Spark Foundry Samsung Look Up Special PR & MediaWorks Restaurant Brands – KFC A Super Delivery With The KFC Gravy Train Together AIA New Zealand The Upside Together Wendy’s NZ Catch the Craving
DEI community engagement Agency Client Title OMD New Zealand 2degrees Reshaping Rugby OMD New Zealand Ministry of Social Development Love Better “Third Culture Kids”
Sustained success Agency Client Title FCB Chorus Avoiding Badnet PHD Media Aotearoa + DRUM James Hardie New Zealand Limited Weathering the storm: Pulling James Hardie away from the leaky home crisis VML ACC From Hmmm to Habit: Creating an Injury Prevention Culture in NZ
