Author Peter Thomson

Leveraging trust: newspapers on the comeback

Peter Thomson, founder of media agency M2M International, ventured to New Zealand to present the keynote address at the New Zealand newspaper industry’s biggest night, the newspaper advertising awards. And given newspapers have survived the advent of radio in the 1930s, cinema news in the ‘40s and TV in the ‘50s, he believes there is no reason to believe they won’t prosper in the digital age.