Cluedo and Boobs: ‘FCBoob’ wins the Axis agency challenge

For this year’s edition of the Axis Agency Challenge, ad folk were asked to click on the online Rand-O-Matic machine, which served up random couplings of words that had to be combined into a creative idea.

An opportunity of unbridled creativity is not something agency folk shy away from, and a few creatives across ad land dedicated some of their already packed schedules to finding amusing ways to combine the incongruous words spat out by the Rand-O-Matic. 

Of all the bizarre ideas that emerged, none entertained the judges quite as much as FCB’s titillating reinterpretation of Cluedo.    

Another outrageous video featured Christ Cream mayo, a condiment capable of making pretty much everything believable.

There was also a somewhat abstract video of a squirting pineapple.

Another video also elaborated on a website that traded a “happy font” for smiles (no embed option available).  

Various other agencies also produced scamps of ideas we can only hope come to fruition sometime in the future.