The world’s greatest outdoor innovation?

New products fail more than they succeed. But that doesn’t seem to stop brands from continually ‘innovating’ and making more of them, no matter how impractical they might be. And Rhodes and Rose has riffed on that with a great promo for the Flextrek 37,000,000,000,000. 

Starring “world-renowned naturalist and lecturer, the outdoor’s ultimate enthusiast Steve Climber,” the clip shows the amazing lugging capability of the Archwood Flextrek 37 trillion Whipsnake Edition. So if you want to “intimidate your surroundings”, make sure you get one before they sell out. 

And here’s the glorious theme song for The Steve Climber Show.