JCDecaux New Zealand is bringing the Glasgow 2026 Commonwealth Games to Aotearoa with a new campaign showcasing live moments and medal wins in real time.
The campaign also invites supporters to see themselves backing the team on digital out of home screens nationwide.
With JCDecaux the official out of home partner of the New Zealand Olympic Committee and New Zealand Team, the Commonwealth Games is another chance to bring Kiwis closer to the action, says general manager Phil Eastwood
“Working with the New Zealand Team, we have built a model over multiple Games cycles that combines scale, immediacy and creativity. For Glasgow 2026 that means celebrating the Team on the way in, then shifting into live moments, medal wins and supporter content that keeps Kiwis connected to the action wherever they are,” says Eastwood.
Creating a single story
The campaign is running across JCDecaux’s large format network and builds on the Fern is All of Us platform launched as part of the Milano Cortina 2026 Winter Olympic Games.
New Zealand Olympic Committee chief commercial and marketing officer Jonny Errington says, “Through our longstanding partnership with JCDecaux, and in collaboration with Latch, we are delivering powerful creative that connects New Zealanders directly to the build-up to Glasgow 2026 and to the action as it unfolds.
“The campaign creates a single story, showing the fern taking root in Glasgow while reflecting it back through the people who stand behind our athletes at home. Ko Tātou Katoa. The Fern is All Of Us.”
Connecting supporters to the action
In the build-up to the Games, JCDecaux has used its premium digital and static sites to celebrate official New Zealand Team selections as squads have been confirmed.
Ahead of the opening ceremony, the campaign centres on a dynamic fern execution across JCDecaux’s large format sites. Set within a distinctive Glasgow cityscape, it shows the fern slowly emerging and unfurling as a single leaf, taking shape as a full symbol of the New Zealand Team. Developed with Latch, the execution represents the fern’s arrival in Glasgow, carrying the strength, mana and collective spirit of the New Zealand Team into the host city.
Now that the games are underway, the campaign has switched focus to supporters at home and live coverage. Through a custom portal, fans are invited to upload photos of themselves backing the Team, with selected images appearing across New Zealand Team channels and prime JCDecaux sites around the country.
Alongside supporter content, JCDecaux’s sites carry live games updates, reminders to tune in and medal tally information, helping keep New Zealanders connected to the action while they are out and about.
The campaign marks JCDecaux’s sixth major games cycle with the New Zealand Team, building on a long-term partnership that began in 2017 and was renewed through to 2028.
