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Colenso promotes Emily Joe and Simone Louis to creative directors

Colenso BBDO has promoted Emily Joe and Simone Louis to creative directors.

Joe and Louis are known for finding fresh, unexpected ways to tap into human behaviour, says Colenso. Their work has included creating a lie detector for dogs to tackle dog obesity and assembling a football team made up of injured athletes to champion women’s health.

The pair says: ​”We’re excited to take on this new challenge together as creative directors at Colenso. We’ve always loved solving different kinds of problems. The chance to help shape the direction of the brands we work with is something we’re really looking forward to.”

Well deserved promotions

With Cannes Lions, Clio, Clio Health, LIA and numerous local accolades to their names, Joe and Louis are also behind Whiskas’ ‘Meowzer’ campaign, Spark’s ‘It’s better with Spark’ platform and AMI’s brand refresh.

Simon Vicars, Colenso chief creative officer, says: “It felt like a major coup bringing Emily and Simone back to College Hill.

“Their promotions are well deserved. They’re not only hungry and insightful creatives, but also natural leaders – their remarkable talent comes without ego.”

Angela Watson, Colenso CEO, adds: “Emily and Simone are amazing. This promotion is recognition of their incredible talent and relentless pursuit of creativity to solve our clients biggest problems.”

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