‘Time to evolve’: ColorCote launches new brand identity via Augusto

Pre-painted steel brand ColorCote has launched a new brand identity, delivered in partnership with award-winning creative agency Augusto.

The rebrand aims for the brand to better resonate with a new generation of architects, specifiers and design-conscious builders. 

Augusto was the lead strategic and creative partner on the project, securing the account following a highly competitive pitch process. The agency is part of the broader UFO Rodeo collective.

The rebrand features a new tagline: “Steel Made Better”, followed by the supporting sentiment: “There’s no such thing as coloured steel. It’s all colour coated.”

A bold statement

ColorCote general manager Kylie Henderson played a vital role throughout the process, partnering closely with Augusto and the wider team to bring the new vision to life. 

“After a decade with our previous identity, it was time for ColorCote to evolve,” says Henderson. “This brand refresh, brought to life by the talented team at UFO Rodeo, reflects the sophistication and confidence of the new era we’re stepping into. It’s more than a visual update, it’s a bold statement about who we are today and where we’re headed. We’re incredibly proud of the result.” 

The brand rollout includes a new visual system, revamped trade tools and an architectural-focused communications strategy, with campaign and content executions set to launch throughout 2025.

The social strategy is being executed by Corner Store, another UFO Rodeo brand, ensuring consistency and momentum across channels while reflecting the group’s collaborative, borderless model.